Maternity Elegance

Empowering motherhood through elegant and functional fashion essentials.

Shop now

About us

As a mum of three, I know first-hand how hard it can be to find clothes and accessories that actually fit and feel right, especially when your body is changing every day. Living on the Sunshine Coast, I struggled to find a space where I could try things on in person and feel truly supported.

That’s why I created In Bloom Maternity & Nursing, a warm, judgement-free space where new and expecting mums can feel seen, supported, and celebrated. Where you can touch, feel and smell the products before you purchase them. Whether you're pregnant, postpartum, or purchasing for a new or expecting mum, I’m here to help you find pieces that make you feel confident, comfortable, and completely yourself.

Get in touch

Comfortable Chic

Elevate your maternity and postnatal wardrobe with our stylish and comfortable essentials.

Shop now

Gubbi Gubbi (Kabi Kabi) Country

In Bloom Maternity & Nursing would like to respectfully acknowledge the traditional owners of this land, the Gubbi Gubbi (Kabi Kabi) people. We pay our respects to their elders past, present, and emerging, and we extend that respect to all Aboriginal and Torres Strait Islander peoples.